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Last week my family and I spent a glorious week in Devon. There is nowhere more wonderful than Devon at Easter, the hedgerows were exploding with life, new born lambs cavorted around the fields, and cream teas with clotted cream fresh from the Spring pastures signposted at every fork in the road. Devon is one of the few places left in the British Isles where it’s possible to escape the modern world for a few hours. We always stay in a remote area with no mobile signal and barely usable wi-fi and it usually takes me a day or two to overcome the anxiety of not being constantly connected, but once I have it’s a pleasant step back to a slower pace of life. But we never truly switch off do we – a change of scenery leads to new perspectives on old problems.

My mobile phone and an occasional internet connection is still a vital part of these holidays, for instance the search for the best cream tea can be vastly accelerated - between building sand castles a micro moment online can find the best tea room, pub or hotel for that most guilty of West Country pleasures.

My Devonshire experiences aren’t unusual in fact they’re reflective of how most people interact with websites now. Mobile phones and always on internet have completely changed how we search and view websites, something like searching for the perfect cream tea or indeed a new job would once have been an activity we would have focused on, but is now typically undertaken in moments grabbed between appointments, or as we wait for a train. To be successful online today companies need to appreciate how visitors now consume their websites and implement strategies to provide value in these micro moments. Here are 3 tips for making sure you win clients during their micro moments on your website:

  1. Make sure your website works well on mobiles – this is obvious, but we still see far too many websites that don’t – there is no excuse

  2. Understand what mobile visitors are coming to your website for and make sure they can find it easily. Don’t forget that if your desktop site is in columns, that useful content in the right column will often be right at the bottom of your mobile website.

  3. Implement a lead magnet so that visitors to your website looking for jobs or looking for an agency to do business with in the future are incentivised to leave their email addresses. If you do you can start a conversation, if you don’t they’ll probably forget who you are and be gone forever.

This week, I’m back at work, missing the slow pace of life but enjoying being back online energised from slowing down for a few days. My mind is bursting with new ideas for engaging visitors on my clients websites – if you’d like a chat about these, or just want to know where the best cream tea in South Devon is please get in touch.

About the author

Ashley Lansdowne Goodman

Ashley has worked in the tech industry since the late 1990's. He's obsessed with new technology and it's implications for small and medium sized businesses.

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